The Role of Aroma Chemicals in Household Products Manufacturing
The Role of Aroma Chemicals in Household Products Manufacturing Introduction — scent is product experience Scent is more than decoration. In household products—laundry detergents, fabric softeners, surface cleaners, air fresheners and dishwashing liquids—fragrance is a powerful driver of perceived cleanliness, emotional response and repeat purchase. Aroma chemicals are the molecular ingredients that create those scent…
