Lavender Detergent Fragrance

Description

1. Core features of lavender fragrance

Soothing and relaxing sensory experience
Lavender fragrance is dominated by fresh and elegant floral fragrance, with the natural scent of herbal plants, which can effectively relieve stress and soothe emotions, meeting the needs of modern consumers for “home healing” scenarios.

Natural health association
Lavender is often regarded as a symbol of natural plant ingredients (such as essential oil extraction), which fits consumers’ preference for “chemical-free” and “environmentally friendly and safe” products and enhances product trust.

Long-lasting fragrance retention ability
Lavender fragrance molecules are highly stable and remain in clothing fibers for a long time, which can prolong the freshness of clothing and solve the pain point of consumers’ “fragrance quickly dissipates after washing”.

Multifunctional additional attributes
Lavender itself has antibacterial and insect repellent properties (scientifically verified), which can enhance the “bacterial and mite removal” selling point of detergents, especially in scenes such as bedding and towels.

2. Competitive advantages for detergent manufacturers

Differentiated market positioning
Avoiding homogeneous competition such as common lemon and ocean fragrances, establishing a unique memory point with lavender to attract segmented groups that focus on quality of life (such as women, mid-to-high-end family users).

Emotional marketing scenarios
By using emotional labels such as “sleep aid and soothing” and “family warmth”, the product is bound to scenarios such as “pre-bedtime clothing care” and “parent-child home” to enhance consumers’ emotional resonance and willingness to buy.
(Sample advertising slogan: “Let the tranquility of lavender accompany every night of good sleep.”)

High premium space
Lavender fragrance can be packaged as high-end concepts such as “natural essential oil addition” and “aromatherapy-level care” to support price increases while reducing consumers’ sensitivity to promotions.

Broaden usage scenarios
In addition to conventional laundry detergents, it can be extended to categories such as softeners, household sprays, and carpet cleaners to form a lavender series product line and enhance brand relevance.

Strengthen functional selling points
Combined with antibacterial experimental data, the fragrance is combined with functions such as “99% sterilization rate” and “sensitive skin friendly” to meet the health needs in the post-epidemic era.

3. Target population and market strategy recommendations

Core audience: women aged 25-45, middle-class families who pay attention to the quality of life, and people with insomnia/high pressure.

Channel adaptation: e-commerce platforms (highlighting the keywords “healing” and “sleep aid”), offline supermarkets (attract impulse consumption through trial smell experience).

Joint direction: cooperate with home brands, sleep apps or aromatherapy institutions to strengthen scenario marketing.

4. Potential risks and responses

Differences in fragrance preferences: Consumers in some regions may think that the floral fragrance is too strong, so a “light lavender” version can be launched or a sample trial can be provided.

Cost control: Natural essential oils are expensive, and it is necessary to balance the fragrance formula and pricing strategy, or launch “ordinary” and “essential oil high-end” dual-line products.

1. About Price
We have several different models for each flavor. Most of our flavor or fragrance prices are around $7-$120 per kg.

2. About Fragrance
For most of the flavors, we have various models, amora will be different.
Usually use the sample to determine which taste model you want.

3. About Sample
If you need samples please get in touch with us, and we will recommend the most suitable flavor model to you according to your product.

4. About shipping
The shipping fee is calculated according to the shipping price at that time.

5. What delivery terms can we provide?
Accepted Delivery Terms: FOB, CIF, EXW, FCA, DDP;

6. What payment terms can we accept?
Accepted Payment Currency: USD, CNY;
Accepted Payment Type: Bank transfer, MoneyGram, PayPal, Western Union;